Evergreen Content: What It Is and Why You Need It

Evergreen content is your website’s workhorse—the content that regularly drives customers to your site. It’s the content that answers questions, takes a deep dive, and demonstrates your authority. Evergreen content doesn’t rely on a certain time of year or the latest news for its relevance. It works year-round. It could be instructional content, product reviews, FAQs (frequently asked questions), and reference guides. This is content with high-quality information that builds trust. Is there anything like evergreen content? The answer is definitely “no.” Here are a few reasons evergreen content forms a solid foundation for your site, provided by Saba SEO, one of the most innovative marketing companies in San Diego.

Authority

A site that offers reference guides and instructional content shows customers it’s the authority on its subject. Google loves this and rewards sites that demonstrate their authority by ranking them higher on search engines. Evergreen content SEO (search engine optimization) is an organic way for customers to find you.

Links

Your high-quality content and authoritative site attracts valuable backlinks to your website, which further demonstrates your authority and improves your SEO. Links between evergreen content within your site also strengthen your authority. The deeper you dive into your topic with evergreen articles, the higher your online ranking will be.

Keywords

Evergreen content uses main keywords about your specific product or service. These keywords boost your online ranking, and they’re the keywords potential customers are using to find information, products, and your business.

Framework

Your evergreen content creates a solid framework of information that’s logical and organized. Search engines love this sort of order and will reward your site because it’s user friendly.

Education

Cornerstone content educates your website’s viewers and creates value. It answers those frequently asked questions your competitors fail to address, which builds trust in your site and creates loyal customers.

The professionals at Saba SEO, a top-tier provider of San Diego SEO services and online marketing expertise, can help you maximize your site’s effectiveness by optimizing your evergreen content. We’re proud of our many years of firsthand experience in helping clients with Internet marketing, PPC, SEO, search engine optimization, and website design. If you need help optimizing your content to boost your website ranking, give us a call today at 858-277-1717.